Stage 1: Define and Design

Activity

Partnering with leadership teams to identify opportunities where business strategies can align with social impact and sustainability goals.

Outcome

The power of social impact and sustainability as a driver of business success embraced at every level.

Commercial Benefits

  • Identification of the social problem that you are uniquely placed to solve - unlocking your unfair advantage in doing good

  • Leadership buy-in - turns the conversation from compliance and risk to resilience, opportunity and commercial success

  • Impact measurement - easier to set goals and measure the impact of a campaign that is aligned with business objectives

Social Impact

  • Identification of the big social issue where you can have real, meaningful, and measurable change 

  • Target and relevance on a specific social issue for bigger, more lasting impact.

  • Measure your impact to track progress and ensure growth.

Stage 2: Engage and Ignite

Activity

Business-wide hacks and targeted team sprints to design solutions that achieve commercial goals while tackling major social challenges.

Outcome

Colleagues are actively involved and deeply connected to driving the organisation's purpose and impact.

Commercial Benefits

  • Team engagement - sense of ownership, feeling heard.  Excitement from teams and individuals who play their part in becoming a force for good.

  • Business unit integration - teams understand the roles, challenges and success stories from teams they may not usually engage with.

  • Coordinated approach to social impact across the business

Social Impact

  • Involvement of those with lived experience ensures solutions are both relevant and impactful

  • fresh, actionable ideas that address pressing social challenges in unique, measurable, and scalable ways

  • Engaging diverse teams at ideas stage means they are more likely to succeed and scale

Stage 3: Refine & Execute

Activity

Launching new ideas and demonstrating their potential to achieve commercial success and meaningful social and sustainability outcomes.

Outcome

Recognition by customers, communities and colleagues that your business is committed to being a force for good.

Commercial Benefits

  • Less risk - thorough user testing and multiple refinements for delivery of a solution that is much less likely to fail.

  • Eliminates purpose-washing - co-creating with future users and thorough prototyping ensures authenticity 

  • Creating of brand stories for positive internal and external communication and brand positivity

Social Impact

  • A focus on idea delivery from the outset for faster more impactful results 

  • Less risk through testing means bigger opportunity for impact

  • Involvement of employees from the outset means commitment throughout the process and more engagement and passion for lasting impact

  • Measurable outcomes that deliver your ESG goals