Stage 1: Define and Design
Activity
Partnering with leadership teams to identify opportunities where business strategies can align with social impact and sustainability goals.
Outcome
The power of social impact and sustainability as a driver of business success embraced at every level.
Commercial Benefits
Identification of the social problem that you are uniquely placed to solve - unlocking your unfair advantage in doing good
Leadership buy-in - turns the conversation from compliance and risk to resilience, opportunity and commercial success
Impact measurement - easier to set goals and measure the impact of a campaign that is aligned with business objectives
Social Impact
Identification of the big social issue where you can have real, meaningful, and measurable change
Target and relevance on a specific social issue for bigger, more lasting impact.
Measure your impact to track progress and ensure growth.
Stage 2: Engage and Ignite
Activity
Business-wide hacks and targeted team sprints to design solutions that achieve commercial goals while tackling major social challenges.
Outcome
Colleagues are actively involved and deeply connected to driving the organisation's purpose and impact.
Commercial Benefits
Team engagement - sense of ownership, feeling heard. Excitement from teams and individuals who play their part in becoming a force for good.
Business unit integration - teams understand the roles, challenges and success stories from teams they may not usually engage with.
Coordinated approach to social impact across the business
Social Impact
Involvement of those with lived experience ensures solutions are both relevant and impactful
fresh, actionable ideas that address pressing social challenges in unique, measurable, and scalable ways
Engaging diverse teams at ideas stage means they are more likely to succeed and scale
Stage 3: Refine & Execute
Activity
Launching new ideas and demonstrating their potential to achieve commercial success and meaningful social and sustainability outcomes.
Outcome
Recognition by customers, communities and colleagues that your business is committed to being a force for good.
Commercial Benefits
Less risk - thorough user testing and multiple refinements for delivery of a solution that is much less likely to fail.
Eliminates purpose-washing - co-creating with future users and thorough prototyping ensures authenticity
Creating of brand stories for positive internal and external communication and brand positivity
Social Impact
A focus on idea delivery from the outset for faster more impactful results
Less risk through testing means bigger opportunity for impact
Involvement of employees from the outset means commitment throughout the process and more engagement and passion for lasting impact
Measurable outcomes that deliver your ESG goals